Post by princehira on Oct 30, 2024 3:21:14 GMT -5
Digital Marketing sales are gradually growing in the business world and it is not difficult to understand why:
With the increase in the use of the Internet and smartphones in the palm of your hand, companies are revolutionizing the way they communicate with their customers and achieving increasingly expressive results !
So much so that digital advertising generated R$14.7 billion in the first half of 2022 alone — 12% more compared to the same period in 2021.
But, as someone who has been working in the field for a long time, I can tell you that it is not enough to simply implement some ideas in a generic way. You need to understand the nuances of your business and your target audience to create truly effective Digital Marketing strategies !
So follow me in this content to learn the main tips and insights I have learned throughout my career so that you can also make the most of all the possibilities of the Internet to sell more !
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
The main objective of Digital Marketing: sales!
Selling more is the ultimate goal that all entrepreneurs and marketing professionals pursue, after all, it is through sales that businesses prosper and grow .
You can't just woocommerce web design service expect sales to magically happen, right? You need to roll up your sleeves and develop a plan that will make your company take off once and for all .
To do this, you need to define clear objectives and goals — which go beyond “selling more” —, as well as segmenting a specific target audience, building a powerful online presence and, of course, monitoring and analyzing data closely.
Believe me: if there is to be one, this is the formula for success! And if you want to know how to put a powerful sales strategy into practice , stay with me and I will now guide you, step by step, on this exciting journey:
First steps to generate sales with Digital Marketing
Understand the market (and your own company)
To start selling in Digital Marketing , it is essential to understand both the market in which you are operating and your own company .
So do some benchmarking — that is: investigate the competition —, seeking to identify what the trends are , target audience preferences and needs that have not yet been met, for example.
Then, look inside and carry out an honest analysis of your business , products or services and even marketing actions to identify competitive advantages and areas for improvement.
Based on all this, be sure to set objectives , KPIs (key performance indicators) and goals !
Tip: How to get into Digital Marketing: tips and step by step
Define your target audience and persona
Although they may seem the same thing, target audience and persona are very different!
The target audience is a general description, while the persona is a more detailed representation of your ideal customer.
To make it easier to understand, think of the target audience as being like looking down on a crowded beach on a typical summer day: you have a general idea of who is there, but you don't know exactly who.
Bird's eye view of beach
The persona is like getting close and becoming intimate with a single person in a crowd: you know their name, quirks, fears, desires... and even their favorite ice cream flavor!
Woman holding ice cream on the beach while smiling
This deep understanding is essential to create an ertive sales strategy , allowing you to target your content , products or services in an authentic and personalized way to win the hearts (and wallets) of your audience!
Take the opportunity to make a copy of Orgânica's process model to identify your ICP and personas:
Process Model for Defining Ideal Customer Profile (ICP) and Personas
Have a Marketing and Sales Funnel
The sales funnel is the representation of the path a customer takes until making a purchase.
And it's like a funnel , starting with a bunch of people at the top and getting narrower as they become customers. Check out this example of a Marketing, Sales and Customer Retention funnel :
Marketing, Sales and Customer Retention Funnel
This allows Marketing and Sales teams to understand all the steps of the purchasing journey and use tactics to convert as many interested parties as possible into customers who are pionate about your brand!
Also check out this full video to learn more about the subject:
Marketing Funnel
Discover the main sales tools and strategies
When it comes to generating sales with Digital Marketing , you need to keep in mind that there is no one recipe that works for all companies.
However, there are some tools and strategies that can help a lot! Some of the most popular are:
CRM (Customer Relationship Management) , which allows you to manage customer relationships more efficiently;
Marketing Automation , which automates various activities, such as sending emails and segmenting leads ;
Content Marketing , which consists of producing relevant and educational content to attract and engage the target audience;
SEO (Search Engine Optimization), which aims to optimize the pages and content of a website to appear in the first search results on search engines, such as Google .
Paid Ads on platforms such as Google Ads and Meta Ads.
Tip: Digital Marketing Tools: see the 7 most used types!
By intelligently combining tools and strategies in a Digital Marketing plan , it is possible to achieve significant results for your business!
So let's take another step forward so you can get to know the best sales strategies in Digital Marketing in depth :
Putting it into practice: sales strategies in Digital Marketing
1. Content Marketing
Imagine that you are searching for “ what is IPTU ” on Google and you come across complete and super educational content from Cresol .
With the help of Orgânica — and, of course, Digital Marketing —, the brand has become a reference when it comes to accessible financial education for all types of audiences.
And by also dealing with subjects such as entrepreneurship, tips to make everyday life easier, history and culture on its blog , Cresol not only differentiates itself from the competition, but builds a solid and lasting relationship with its audience , generating even more trust and authority!
This is the potential of Content Marketing , and you can learn everything about producing content that sells with this digital book:
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
2. Social networks
Speaking of content creation as a true sales strategy, Famiglia Valduga knows how to win our hearts — and our taste buds — through social media !
She shares not only seductive images of her award-winning wines, but also promotions, curiosities and fascinating stories behind each label.
With this content strategy for social networks created by Orgânica, in addition to the development of the company's blog and E-mail Marketing, Valduga built a community of wine lovers!
3. Advertisements
Using data analysis and segmentation, we also optimized Famiglia Valduga's ads so that they were targeted at people who were most likely to become customers of the company.
It's like she reads minds and knows exactly what they want! And with arts like these, we've actually had better results in direct conversion :
With the increase in the use of the Internet and smartphones in the palm of your hand, companies are revolutionizing the way they communicate with their customers and achieving increasingly expressive results !
So much so that digital advertising generated R$14.7 billion in the first half of 2022 alone — 12% more compared to the same period in 2021.
But, as someone who has been working in the field for a long time, I can tell you that it is not enough to simply implement some ideas in a generic way. You need to understand the nuances of your business and your target audience to create truly effective Digital Marketing strategies !
So follow me in this content to learn the main tips and insights I have learned throughout my career so that you can also make the most of all the possibilities of the Internet to sell more !
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
The main objective of Digital Marketing: sales!
Selling more is the ultimate goal that all entrepreneurs and marketing professionals pursue, after all, it is through sales that businesses prosper and grow .
You can't just woocommerce web design service expect sales to magically happen, right? You need to roll up your sleeves and develop a plan that will make your company take off once and for all .
To do this, you need to define clear objectives and goals — which go beyond “selling more” —, as well as segmenting a specific target audience, building a powerful online presence and, of course, monitoring and analyzing data closely.
Believe me: if there is to be one, this is the formula for success! And if you want to know how to put a powerful sales strategy into practice , stay with me and I will now guide you, step by step, on this exciting journey:
First steps to generate sales with Digital Marketing
Understand the market (and your own company)
To start selling in Digital Marketing , it is essential to understand both the market in which you are operating and your own company .
So do some benchmarking — that is: investigate the competition —, seeking to identify what the trends are , target audience preferences and needs that have not yet been met, for example.
Then, look inside and carry out an honest analysis of your business , products or services and even marketing actions to identify competitive advantages and areas for improvement.
Based on all this, be sure to set objectives , KPIs (key performance indicators) and goals !
Tip: How to get into Digital Marketing: tips and step by step
Define your target audience and persona
Although they may seem the same thing, target audience and persona are very different!
The target audience is a general description, while the persona is a more detailed representation of your ideal customer.
To make it easier to understand, think of the target audience as being like looking down on a crowded beach on a typical summer day: you have a general idea of who is there, but you don't know exactly who.
Bird's eye view of beach
The persona is like getting close and becoming intimate with a single person in a crowd: you know their name, quirks, fears, desires... and even their favorite ice cream flavor!
Woman holding ice cream on the beach while smiling
This deep understanding is essential to create an ertive sales strategy , allowing you to target your content , products or services in an authentic and personalized way to win the hearts (and wallets) of your audience!
Take the opportunity to make a copy of Orgânica's process model to identify your ICP and personas:
Process Model for Defining Ideal Customer Profile (ICP) and Personas
Have a Marketing and Sales Funnel
The sales funnel is the representation of the path a customer takes until making a purchase.
And it's like a funnel , starting with a bunch of people at the top and getting narrower as they become customers. Check out this example of a Marketing, Sales and Customer Retention funnel :
Marketing, Sales and Customer Retention Funnel
This allows Marketing and Sales teams to understand all the steps of the purchasing journey and use tactics to convert as many interested parties as possible into customers who are pionate about your brand!
Also check out this full video to learn more about the subject:
Marketing Funnel
Discover the main sales tools and strategies
When it comes to generating sales with Digital Marketing , you need to keep in mind that there is no one recipe that works for all companies.
However, there are some tools and strategies that can help a lot! Some of the most popular are:
CRM (Customer Relationship Management) , which allows you to manage customer relationships more efficiently;
Marketing Automation , which automates various activities, such as sending emails and segmenting leads ;
Content Marketing , which consists of producing relevant and educational content to attract and engage the target audience;
SEO (Search Engine Optimization), which aims to optimize the pages and content of a website to appear in the first search results on search engines, such as Google .
Paid Ads on platforms such as Google Ads and Meta Ads.
Tip: Digital Marketing Tools: see the 7 most used types!
By intelligently combining tools and strategies in a Digital Marketing plan , it is possible to achieve significant results for your business!
So let's take another step forward so you can get to know the best sales strategies in Digital Marketing in depth :
Putting it into practice: sales strategies in Digital Marketing
1. Content Marketing
Imagine that you are searching for “ what is IPTU ” on Google and you come across complete and super educational content from Cresol .
With the help of Orgânica — and, of course, Digital Marketing —, the brand has become a reference when it comes to accessible financial education for all types of audiences.
And by also dealing with subjects such as entrepreneurship, tips to make everyday life easier, history and culture on its blog , Cresol not only differentiates itself from the competition, but builds a solid and lasting relationship with its audience , generating even more trust and authority!
This is the potential of Content Marketing , and you can learn everything about producing content that sells with this digital book:
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
2. Social networks
Speaking of content creation as a true sales strategy, Famiglia Valduga knows how to win our hearts — and our taste buds — through social media !
She shares not only seductive images of her award-winning wines, but also promotions, curiosities and fascinating stories behind each label.
With this content strategy for social networks created by Orgânica, in addition to the development of the company's blog and E-mail Marketing, Valduga built a community of wine lovers!
3. Advertisements
Using data analysis and segmentation, we also optimized Famiglia Valduga's ads so that they were targeted at people who were most likely to become customers of the company.
It's like she reads minds and knows exactly what they want! And with arts like these, we've actually had better results in direct conversion :