Post by account_disabled on Feb 25, 2024 0:37:59 GMT -5
Is the year to separate the wheat from the chaff in the relationship between brands and people with email marketing. The pandemic caused intense movements in the digital scenario and many things have changed since then. You can accuse me of pulling the wool over my eyes, but there is no better communication than email to deliver messages at the right time , with an impactful visual and with the individual content that each person wants. We already know that organic deliveries are increasingly restricted on social platforms, frustrating many creators who are forced to invest in paid traffic to achieve good visibility for their publications. Furthermore, to speed up their production, many profiles have turned to artificial intelligence to generate content faster.
This is not to say that AI is harmful – on the contrary, AI is our main trend of 2024 – but the fact is that bad prompts lead to generic, superficial content and more of the same, which is what we have seen most on social platforms. The lack of originality, creativity and personality does not engage the public and, therefore, does not sell. This is where the great window of opportunity lies for brands to Coinbase Virtual Currency Database produce valuable content, create authentic communities around their niches and increase their sales. It is from observing this scenario and updates to the technological market in general that the 2024 trends for email marketing emerged that I bring here. ARTIFICIAL INTELLIGENCE We, email marketers, already have a lot to benefit from AI. A well-written prompt can, for example, generate dozens of subject and preheader combinations for your emails in five seconds.
In addition to the well-known ChatGPT as a language model, there are already several AI-based platforms for use in marketing, even for writing emails with specific objectives. Not to mention the image generating models, which provide us with new artwork to illustrate newsletters and enrich the visual identity of emails! Below is an example of how I used the AI-powered generative fill feature that is available in Photoshop 2024. Every two weeks, I prepare a newsletter for a client, who sends me the text content, links and images that each edition needs to contain. The images come in a random size because he collects them from different sources of the newsletter articles (it is a curated newsletter, that is, with content produced by third parties). But in the proposed layout for the newsletter we have a fixed size for all images. This means that I need to edit all the images he sends me to make them the correct size. Some images are larger than this default size (and I can crop or resize them), but others are smaller.
This is not to say that AI is harmful – on the contrary, AI is our main trend of 2024 – but the fact is that bad prompts lead to generic, superficial content and more of the same, which is what we have seen most on social platforms. The lack of originality, creativity and personality does not engage the public and, therefore, does not sell. This is where the great window of opportunity lies for brands to Coinbase Virtual Currency Database produce valuable content, create authentic communities around their niches and increase their sales. It is from observing this scenario and updates to the technological market in general that the 2024 trends for email marketing emerged that I bring here. ARTIFICIAL INTELLIGENCE We, email marketers, already have a lot to benefit from AI. A well-written prompt can, for example, generate dozens of subject and preheader combinations for your emails in five seconds.
In addition to the well-known ChatGPT as a language model, there are already several AI-based platforms for use in marketing, even for writing emails with specific objectives. Not to mention the image generating models, which provide us with new artwork to illustrate newsletters and enrich the visual identity of emails! Below is an example of how I used the AI-powered generative fill feature that is available in Photoshop 2024. Every two weeks, I prepare a newsletter for a client, who sends me the text content, links and images that each edition needs to contain. The images come in a random size because he collects them from different sources of the newsletter articles (it is a curated newsletter, that is, with content produced by third parties). But in the proposed layout for the newsletter we have a fixed size for all images. This means that I need to edit all the images he sends me to make them the correct size. Some images are larger than this default size (and I can crop or resize them), but others are smaller.